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Does Agile apply to Sales and Marketing?

Posted by Lee on Apr 15, 2011 in Blog | 0 comments

Does Agile apply to Sales and Marketing?

Have you ever wondered if you can apply Agile principles outside of the software development arena? Does it work in the hardware arena? How about way outside like marketing and or sales? I have recently been approached by a number of organizations that are trying to make the complete cultural shift over to Agile Teams. This often means transitioning teams that you would normally not associate with the Agile movement. I know of a handful of organizations that have embraced this change and I am willing to dedicate an entire Agile Mentor Newsletter to the topic, but first I would like to her from you about what you have done in your organizations. I have accessed a several sales coaching sites trying to identify anyone who had Agile for Sales courses but did not find any that had the perfect storm of offerings. I am really hoping you can share what you did to help the outer organizations adopt and embrace Agile. Here is one site where I found a coach who is well respected and moving towards Agile Thinking: In it To Win It; I am looking forwad to hearing your feedback and comments.

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